Love In Wuthering Heights Essay - 1261 Words

The story of Emily Brontà «s Wuthering Heights has been one of the most influential and powerful piece of literature ever written. After being published, it garnered a lot of interest because of the theme that was deemed misleading and critically unfit for society. The main theme of the book revolves around the evolution of love, passion and cruelty. During the first half of the book, Catherine showed different types of love for two different people. Her love for Heathcliff was her everything, it was her identity to love and live for Heathcliff but as soon as she found out how society views Heathcliff, she sacrificed their love and married Edgar Linton in the hopes of saving Heathcliff from Hindley and protecting him from the eyes of†¦show more content†¦Catherine proved that changing love cannot compare to the love she and Heathcliff has for each other for they have a love that cannot be broken, as long as forever is they are bound to each other. Though Catherine and Heathcliffs love brings joy to each other it has also caused them great pains and the people around them. Their love destroyed innocence and purity. Catherine was going to marry Edgar because of his wealth and status. By marrying Edgar, it would give her a name she can be proud of and the people would envy her (Seichepine, 2004). This marked the lost of innocence for Catherine because she now knows the rules of society. Heathcliff once thought that if he could only leave Catherine then he would be free from the fate that binds them but he cannot escape because for him there is no escape and apart from Catherine there is nobody else that mattered. When Heathcliff returned 3 years later, he used Isabella Linton as a means of revenge on both Catherine and Edgar. Heathcliff was not scared nor did he even shared a drop of pity on Isabella. He was going to use her innocence to hurt the people she loved and even the woman he loved. Isabella, on the other hand really loved Heathcliff and prayed that somehow he begins to see someone else other than Catherine. She knew that she never reflected in Heathcliffs eyes but she chose to stay with him because of her love. Isabella has the type of love that will never be returned. She accepted the factShow MoreRelatedWuthering Heights Love And Betrayal1425 Words   |  6 PagesLove and Betrayal Emily Brontes Wuthering Heights is considered to be one of the greatest novels written in the English language. Due to Heathcliff and Catherines love relationship, Wuthering Heights is considered a romantic novel. Their powerful presence permeates throughout the novel, as well as their complex personalities. Their climatic feelings towards each other and often selfish behavior often exaggerates or possibly encapsulates certain universal psychological truths about humans. The roleRead MoreTheme Of Love In Wuthering Heights922 Words   |  4 PagesLove can take many forms. Sonnet 18 , undoubtedly one of Shakespeare’s most famous works and believed to be one of the most famous love poems of all time, illustrates the timelessness and true beauty of love in a natural, pure way. In contrast, Emily Bronte’s Wuthering Heights takes a far darker, more intense yet somewhat sinister twist when exploring the themes of love, passion and cruelty. One of the greatest love stories in English literature, the love-hate passionate relationship between CathyRead MoreThe Love and Hate in Wuthering Heights5240 Words   |  21 PagesThe Love and Hate in Wuthering Heights Shi Xueping Introduction Wuthering Heights, the great novel by Emily Bronte, though not inordinately long is an amalgamation of childhood fantasies, friendship, romance, and revenge. But this story is not a simple story of revenge, it has more profound implications. As Arnold Kettle, the English critic, said, Wuthering Heights is an expression in the imaginative  terms of art of the stresses and tensions and conflicts, personalRead MoreTheme Of Love In Wuthering Heights786 Words   |  4 PagesEmily Bronte’s Wuthering Heights draws a close line between love and hate as a major theme in the novel. The different sides of love are demonstrated by Bronte through situations that draw upon the nature of being human. The author displays the selfish, destructive and the betrayal side of love between the main character as well as minor characters in the novel and how they are imprisoned by the same recurring cycle. The relationship shared by Heathcliff and Catherine is the most important as itRead More The Power of Love in Wuthering Heights Essay1404 Words   |  6 PagesWuthering Heights is a novel which deviates from the standard of Victorian literature. The novels of the Victorian Era were often works of social criticism. They generally had a moral purpose and promoted ideals of love and brotherhood. Wuthering Heights is more of a Victorian Gothic novel; it contains passion, violence, and supernatural elements (Mitchell 119). The world of Wuthering Heights seems to be a world without morals. In Wuthering Heights, Brontà « does not idealize love; she presents itRead MoreEssay on Revenge and Love in Wuthering Heights1521 Words   |  7 Pagescan move a man to action, but in Emily Brontà «Ã¢â‚¬â„¢s Wuthering Heights, love and revenge are the only two passions powerful enough to compel the primary actors. There is consensus, in the academic community,1 that the primary antagonist in the nov el, Heathcliff is largely motivated by a wanton lust for vengeance, and it is obvious from even a cursory reading that Edgar Linton, one of the protagonists, is mostly compelled by a his seemingly endless love for his wife, and it even seems as if this is reflectedRead MoreWuthering Heights Meaning Of Love Essay1357 Words   |  6 PagesWuthering Heights by Emily Brontà « is considered a great Victorian love story between various characters, but most famously, between Catherine Earnshaw and Heathcliff. As the novel is a tale of romance, the word love and other related words is used a great deal throughout. It is used to describe the emotions and sentiments of the various characters in relation to other characters. On the surface, love is perceived as something beautiful and amazing but this does not cover the complex layers that itRead MoreHeathcliff And Catherines Love As Obsessive Love In Wuthering Heights1120 Words   |  5 PagesIs there such a thing as obsessive love, making it unhealthy to love someone excessively? There is not anything like â€Å"too much love† for someone else, nevertheless, occasionally it is blown out of proportion. The notion that love remains solely expressed by one half, gives a desire to fight for someone that cannot display the same feelings under certain circumstances. In the novel written by Emily Bronte Wuthering Heights, â€Å"obsessive† love stands apparent in the story. The sense of heartbreak canRead MoreThe Themes Of Love In Wuthering Heights By Emily Brontà «706 Words   |  3 PagesIn the novel, Wuthering Heights by Emily Brontà «, the main themes help the reader discover a deeper understanding of the novel as a whole. One of the first important themes of this novel is love. Love plays an immense role throughout the plot, in a nontraditional way. In the beginning of the novel, we notice the growing relationship between Heathcliff and Catherine, and how they become inseparable. No matter what they ar e doing, they are almost certainly together. However, after their separationRead MoreDestructive Love In Brontes Macbeth And Wuthering Heights1395 Words   |  6 PagesLove Is A Strong Word The theme of destructive love within relationships in Shakespeare’s MacBeth and Bronte’s Wuthering Heights are presented through sexism, jealousy and betrayal. Destructive love is an active process of destroying the affection and tenderness between a couple. Both authors represent this kind love well in their respective stories. Lady MacBeth was a mastermind the way she had control in the beginning of Macbeth. She influenced MacBeth to do all his actions. An example of this

Introduction to Business Law Aforesaid Agreement

Question: Discuss about the Introduction to Business Law for Aforesaid Agreement. Answer: Is there an enforceable contract between Samantha and Julie? (6 marks) It is explicitly clear from the incidence that there is no enforceable contract between the two parties mentioned above. This is attributed by a lot of factors that will be enumerated below for this case. Looking at the case of Samantha and Julie, it is prevalent that the two have not entered a binding agreement or contract. In short, there agreement may be considered gentlemens talk. The usage of the term gentlemens talk is deliberate since there is no trace of legality for the agreement. It is common knowledge that the legal issues is characterized by paper work which in turn implies that the two parties involved in such deal ought to append their signature to make the said matter viable for this incident. Moreover, any important deal ought to have at least one or two witness such that incase of any default, appropriate measures may be taken against the said person who has not honored the deal.[1] There is a lot of complexities in this matter. First, either Samantha or Julie may de cide not to honor the aforesaid agreement since they know that they have not fully committed themselves to some confines of law. The law is categorical for the normal agreement which follows due process. However, for this case any party may violate the deal knowing well that it may be difficult for one to establish the evidence in the court of law. It is incumbent to note that the matter may not be essay for both the appellee and even appellant because word of mouth agreement has never been acknowledged or accepted in the court of law. Deals that are always viable and legitimate are the ones that are papered down under the presence of a witness since there are valid or legitimate evidence which one would centrally peg themselves to. Julie may too fail to provide the required food stuffs to Samantha since due to the reason explicated above. If it happens that another customer has come with good monetary quotation higher than Samanthas, there is higher likelihood of Julie changing her intention and opting to sell the cakes and sandwiches to the new customer knowing clearly that they have note entered full agreement following the established legal procedure which is conventionally known. Assuming there is an enforceable contract between Julie and Samantha, does Samantha need to pay $100 to Julies mother Martha? (3 marks) If at all there is enforceable law between the two parties that is Samantha and Julie, it would imply that Samantha has to abide by the agreement. Ideally, if Samantha fails to abide by the deal it means that some punitive legal measures would be taken upon her. Looking at the matter objectively and legislatively, Samantha ought not to pay Julies mother since she was not there at the first place when the two were entering the agreement. The contract has bound only two people that is Samantha and Julie. Martha has just come in place due to some circumstances but she was not there in the deal. This implies that if Samantha fails to pay her, she would be right and would have adhered to the stipulated contract between her and Julie. Nevertheless, if Samantha pays Martha $100, she would have gone against the deal since this implies that she would automatically pay Julie the remaining amount which would be $400. According to the initial agreement, she was to pay $ 500 to Julie and not even a single proportion of that money was to be channeled to any party whatsoever.[2] Therefore, if Samantha wishes to give some part of the money to Marta who is Julies mother, she would be doing that on her own volition and that may be considered as philanthropic offer. It is incumbent to note that any enforceable law stands and does not care about the circumstances or situation at hand. It is not the prerogative of Samantha to judge the case that ensues Julie with her mother. Since that matter is beyond her, she needs to only sort out Julie as per the agreement and the rest of the procedure or matter would follow due course if Martha wishes to take her daughter Julie to the legal court to report her of the unfortunate thing she has done with her items at home. Julie has a right to sue Samantha upon violation of the contract. This simply means that if Julie fails to receive her whole sum amount of money that had been agreed, the person to be liable for this case is Samantha for havin g made her own decision to pay Martha who was not mentioned in the contract that the two had entered. Is promissory estoppel relevant to Samanthas dispute with Dave from Outrageous Costumes? (6 marks) Promissory estoppel becomes relevant in this case if it established that the promise made by any party causes dire consequences or great loss to the promisee. It is important to define this terms as we move on for better comprehension of this matter. Promisor is the person who ought to honor a given deal for having been granted a certain item. For this case, the promisor is Samantha. The promisee is the person to whom a given deal is directed to. For this case of Samantha and Dave, the promisee is Dave. According to promissory estoppel, a law becomes enforceable if it has been established that the said promise caused a great suffering and loss to the promisee. Dave may take some legal measures against Samantha for having caused a great loss to his business. It is unequivocally clear that Samantha went to Daves premises requesting him to prepare some outfits for her team. It is also clear that Dave had put his inte3ntionms clearly before proceeding with the work. Dave notified Samanth a if he had any query before he could proceed with the work. Dave went a notch higher by writing a message to Samantha who in turn did not respond about the issue of whether Dave ought to proceed or not.[3] According to Dave, he was to just continue with the work since there was no objection from the client. The law provides it clear for person of Daves caliber to take some immediate action against his client for the great loss he has suffered in the business. It is common knowledge that this loss has been caused by the negligence of the client. The client was supposed to communicate in advance that they had gotten someone who would cater and provide the required Smurf suit for free rather than making Dave proceed with the work of preparing only to let him down on the verge of completion of the task. For justice purpose, the promise made by the aforesaid party is viable since its repercussions are evident in ones firm or organization. Similarly, Dave has consumed a lot of time prepa ring such outfits, he may decide to also sue Samantha for causing her waste a lot of time rather than engaging in productive business.[4] It is incumbent to state that time is money and if one makes someone lose such precious moment, that too is serious and some legal measures may be taken against such party. Is Will entitled to two free tickets for helping set up for the school play? (5 mark) Will is not entitled to the two free tickets as purported by Samantha. There is nowhere indicated that Will would be guaranteed for such trips. It may occur that Samantha is using that in order for her work to be expedited. From the previous incidences of Samantha not honoring her deal with some people, the same scenario may be evident at this point. All the logistical pan for the event had already been organized, therefore it beats logic for Samantha to claim that she can provide some extra tickets to Will. There is no clear framework showing that Will would be granted such tickets. The promise between the two parties identified above may not be justifiable since there are a lot of technicalities involved in such commitments. It is incumbent to note that any school has its own way of doing things or conducting their activities. However, it is common knowledge that there are pertinent issues that are solely the prerogative of the administration. As such crucial information ought to h ave been put across by the principal of the school or any administrator. It is explicitly clear that Samantha has countermanded the law and this would be deemed having violated the policy of the school by initiating something without the approval of the principal or management of the school. One of the greatest setback of Samantha is lack of consultation.[5] By consulting, Samantha may be in a position to know whether there may be available space to accommodate the extra people she has promised. Morevoker, who would cater for their fare? Is it the office or Samantha? Those are the key question s that needs to be fully looked at before taking any action that would cause the reputation of the school through Samanthas move.

Ancient Civilization Essays - Ancient Near East, Civilizations

Ancient Civilization Describe Paleolithic and Neolithic cultures. What were the main characteristics of each? The Paleolithic Old Stone era began in about 40,000 - 10,000 B. C. The beginning of this period was marked by the first human hunter-gatherer societies. Hunting, fishing, and gathering of fruits and nuts were the main economic endeavors at the time. The responsibilities in these hunter-gathering societies were shared. The men of this period did the very dangerous hunting of large wild animals like bison and reindeer, while women gatherer fruits and nuts for an entire year. The small communities of 25-50 people came to consensus on decisions and ideas were shared. The extended family was core. Men and women both played a roll in child bearing. The people of this era lived in huts and caves. Caves were idealistic living quarters; they could be heated in the cold weather months and were cool in hot weather months. Caves were also good advantage points for observing prey. Caves were also the sites of representational art. Paleolithic cave paintings were of bison, horse, reindeer and mamm oths. Historians believe that art may have been the cave dwellers' attempts to control the environment through magic. Other representational art of this time included (Venus) figurines of women. The female figurines exaggerated the buttocks and breasts of women, perhaps in attempt to control fertility of women. Men spent a lot of time fashioning tools, like the javelin for hunting. The skilled craftsmanship of tools and the artists demonstrates at least a limited specialization of skills and division of labor, so these societies required organization in the villages. The desire to trade ideas and merchandise with other societies developed. The Neolithic New Stone era began sometime around 10,000 B. C. The beginning of this period was marked by the domestication of animals and plants. With men occupied in hunting, it may well have been females who first unraveled the secrets of agriculture. Humans specialized in the wild plants they collected and the animals they hunted. They began to learn how to control the environment in order to domesticate plants and animals. The domestication of animals perhaps started with dogs, which were useful in hunting. Then they learned to keep sheep, goats, chickens and cattle. Next came farming. They learned to grow wheat, barley, then legumes (beans). Craft specialization was evident, in addition to farming and shepherding, occupations in trading and accounting, iron working, clothing making, jewelers, artists and mining developed. The villagers mined copper (period was also known as Copper Age), gems, perhaps for pottery and hunting tools. Accountants were used for trade transactions. T echnological advancements came into use like the wheel and complex metal casting. In Europe, elaborate temple complexes and other monuments were built, which required complex mathematics. Also during the Neolithic period, religions developed. Gods and goddesses controlled everything. Gods and goddesses of the earth and fertility were worshipped. There was a strong urge to create cities near water. The organization and engineering that took place in this period is what lead humans to civilization. Discuss the causes of ancient civilization. Civilizations evolved in response to the need in the Neolithic communities for organization and engineering. Early civilizations were very complex. In early civilizations there is evidence of large and specialized labor forces, strong government, technology to control the environment, significant projects in art and thought and the invention of writing. As Neolithic communities grew, there was a strong urge to create cities near water. The first civilizations began in Mesopotamia between the Tigris and Euphrates Rivers and in the valley of the Nile River in Egypt around 3500 - 3000 B. C.. Large and efficient irrigation and drainage projects created channels, dikes, or dams to control floodwaters and to improve the fertility of the land. There was a need for social and economic hierarchies. The city was a society of strangers. There were single people as well as nuclear families in monogamous relationships. Civil rights came because you lived in a city. With individual freedoms came more responsibilities. There were five main social classes. The first class was the royal family, which marked the first form of government - monarchy. The position of king or queen was inherited. If there was not

Capital City of Canada Why Ottawa

Capital City of Canada Why Ottawa SAT / ACT Prep Online Guides and Tips Whether you’re preparing for a geography exam or simply want to learn more about your friendly neighbor to the north, we’ve got you covered. In this guide, we'll answer an important question everyone should know the answer to: what is the capital of Canada?In addition, we'll explain how this place came to be the capital city of Canada and what all the capital cities of the Canadian provinces and territories are currently. What Is the Capital of Canada? The capital of Canada is Ottawa, which is located in Ontario- that is,the province directly above the Great Lakes and the US states of Minnesota, Wisconsin, Michigan, Ohio, and (part of) New York. Ottawalies on the south bank of the Ottawa River, which runs between and defines the borders of the provinces Ontario and Quebec. Opus Penguin/Flickr Together, Ottawa and the city of Gatineau, which is located directly across from Ottawa in Quebec, make up the National Capital Region called Ottawa-Gatineau. This specially designated region refers to not only the cities themselves but also their surrounding Census Metropolitan Areas. Due to Ottawa’s placement between the primarily English-speaking Ontario and the mostly French-speaking Quebec, it is one of the most bilingual cities in Canada. Beloware some quick facts to know about Ottawa, the capital city of Canada: Location: Southeastern Ontario Original Settlers: Odawa tribe ("Odawa" is said to mean "traders") in the mid-17th century Population (2016): 989,567 (Ottawa-Gatineau) Population Rank (2016): Sixth-largest city in Canada (Ottawa-Gatineau) Year Established: 1850 as town of Bytown, 1855 as city of Ottawa Climate: Continental, with warm summers (70℉) and cold winters (15℉) Major Employer: Federal government Landmarks: Parliament Hall, ByWard Market, National Gallery of Canada, Rideau Canal, University of Ottawa Closest US State: New York Closest Big City: Montreal in Quebec A Brief History of the Capital of Canada Ottawa has been the capital city of Canada ever since Canada became a self-governing country. But how exactly did it manage to become the capital of Canada- and why? In 1841, what was originally called the Province of Canada (the present-day provinces of Ontario and Quebec) came under British colonial control. The next 16 years witnessed ongoing disputes over what the capital of the new province should be; contenders included Quebec City, Toronto, Montreal, Kingston, and finally Ottawa. Each of these cities held the title of capital of Canada for varying lengths of time. Here is a chronology of exactly how the capital city of Canada changed in just two and a half decades: Kingston (1841-1844) Montreal (1844-1849) Toronto (1849-1851) Quebec City (1851-1855) Toronto (1855-1859) Quebec City (1859-1865) Ottawa (1866-present) It was clear already by 1857 that the decision of where to place the capital of Canada was going to be difficult and time-consuming. At this time, Queen Victoria was asked to select the capital city of Canada. Her choice of Ottawa- a fairly small and newly incorporated city- surprised many. Still, Ottawa had a lot of promise: it was starting to experience economic growth and was home to an impressive railway system; it also had a long history of trade due to its location near several rivers. Butnot everyone agreed with the queen’s pick,which led Toronto to remain the capital for another two years followed by Quebec City for another six years. It wasn’t until 1866 that Ottawa was officially designated the capital city of the Province of Canada and began to hold Parliament. In 1867, the Province of Canada became the Dominion of Canada, making it an official, self-governing colony of the British empire. This also meant that Ottawa was the first (and so far only) official capital of Canada as we know it. What Are the Capital Cities of Canada? We now know that Ottawa is the capital city of Canada, but what about the capital cities of all the provinces and territories within Canada? Similar to the United States, where there is a capital city for each state, Canada has capital cities for all 13 of its provinces and territories. The following chartdepicts the capital city of each Canadian province/territory and its population from the 2016 census. Provinces and territories are listed alphabetically. Province/Territory Capital City Capital City Population (2016) Provinces - - Alberta Edmonton 932,546 British Columbia Victoria 85,792 Manitoba Winnipeg 705,244 New Brunswick Fredericton 58,220 Newfoundland and Labrador St. John’s 108,860 Nova Scotia Halifax 403,131 Ontario Toronto 2,731,571 Prince Edward Island Charlottetown 36,094 Quebec Quebec City 531,902 Saskatchewan Regina 215,106 Territories - - Northwest Territories Yellowknife 19,569 Nunavut Iqaluit 7,740 Yukon Whitehorse 25,085 Note that while the capital city of Canada (Ottawa) is located in Ontario, it is notthe capital of Ontario itself- thisstatus belongs to Toronto. For most provinces/territories in Canada, the capital city is also the most populated city, but this isn’t always the case. Here are the biggest cities for the Canadian provinces for which the capital city is not the most highly populated: Province Biggest City City Population (2016) Alberta Calgary 1,239,220 British Columbia Vancouver 631,486 New Brunswick Saint John 67,575 Quebec Montreal 1,704,694 Saskatchewan Saskatoon 246,376 What’s Next? Are you taking the IB geography class? Then you might want some tips and resources with our comprehensive guide. Preparing for the AP Human Geography exam?Get an overview of what's on the test and then learn the best ways to study for it. You can also check out our expert picks for the best AP Human Geography prep books.

Two kinds by Amy Tan Essay Example | Topics and Well Written Essays - 500 words

Two kinds by Amy Tan - Essay Example She struggles to mould her daughter into fame but her efforts fail as her daughter is rebellious and lacks interest in her mother’s initiatives. The narrator however believes that she can only be her personality and not her mother’s dreams (Tan 132- 143). The narrator and her mother have a strained relationship that exists in two scopes, maternal and mentorship scopes, and identifies their conflict. The narrator’s mother plays her parental role of establishing a basis for her child’s future but the narrator does not appreciate her mother’s efforts. She instead believes that she can only be herself and is rebellious to her mother’s initiatives. At the peak of their conflict, her mother hints to the possibility of a worse interpersonal relationship when she explains that there are â€Å"only two kinds of daughters,† â€Å"those who are obedient and those who follow their mind† (Tan 142). She then declares that Jing, the narrator, can only live in the house if she is obedient and Jing regrets, in her mother’s face, being her daughter. The narrator’s strained relationship with her mother is further identifiable in her domestic orientation in which she does not help her parents when called upon to do domestic chores, a behavior that her mother identifies as a problem (Tan 132- 143). The narrator also identifies a poor relationship with her mother in the mentorship role. She does not appreciate her mother’s ideas and even though she communicates her feelings and attitudes, her mother ignores these and insists that Jing must follow her path to success. This generates a conflict that the two characters fail to resolve amicably (Tan 142). The strained relationship between the narrator and her mother develops from the mother’s high expectations in her daughter and her desire that the child attain fame. The mother’s strong belief that all achievements are

Air Transport Management and Operations Essay Example | Topics and Well Written Essays - 4000 words

Air Transport Management and Operations - Essay Example Security measures play not the last role in promoting effective organisational performance in airlines, and it is more than important to reconsider how organisation theory and the basic security/ safety measures work for the benefit of successful airline/ airport performance. Organisation theory and its principles create preconditions necessary for airport and airline operators to succeed in their operations: management in general and aviation management, in particular, makes it possible for operators to achieve their business goals in an effective and efficient manner (Daft & Marcic 2008). More often than not, management becomes important because it provides organisations in the aviation industry with an opportunity to integrate the existing management functions and capabilities with their basic operations and to balance their goals and objectives with limited resources. The four elements of successful management comprise functions, roles, skills, and ideas. These elements should be reconsidered in the context of airport and airline management. Functions in management usually refer to what managers are expected to do and do to help their organisations achieve the major goals and objectives; â€Å"the four basic management functions include planning, organizing, leading, and controlling† (Pride, Hughes & Kapoor 2009). Planning is often referred to as the first and the basic function in management and implies that to succeed in their performance, organisations should establish their goals, mission, objectives; it would be fair to say that everything in organisations depends on planning and its effectiveness. This management function works to help airline and airport operators establish plans (e.g., flight schedules), without which accomplishing goals and objectives becomes virtually impossible. Organisations can use both strategic and

A Case Study Of Apple Inc

A Case Study Of Apple Inc In the course of this paper, the author discusses about the practices of Reverse Logistics in Enterprise with Apple Inc being the case study of this discussion. This course work will be focusing on the key characteristics, benefits, implementation issues, barriers to implementation and risks of the practice. All the practices of reverse logistics would be correlated with the case study so a clear understanding is achieved on how reverse logistics really works, also a brief history of the case study is discussed herein. In previous years Reverse Logistics has been side lined and never given a serious thought, companies/organizations did not welcome the idea until recently, this was due to the fact that its introduction and implementation was perceived as a cumbersome, mainly because of its broad impact on environmental and human health (Rogers and Tibben Lembke, 1999). However today this is not the case as consumer electronics firms such as Apple, Samsung, Panasonic, Philips, Sony, etc. are now in stiff competition with each because they all practice a well organised reverse logistics scheme, this is so because such companies have come to a realisation that reverse logistics really does work boost profits, profits being the ultimate goal for every company. Furthermore firms that have not embraced and accepted the importance of an effective RL program are at very high risk of harming their organisations reputation and customers. However before one can understand the term Reverse Logistics we must first know and understand what Logistics is and what it is really all about. Gen.3:19 In the sweat of thy face shalt thou eat bread, till thou return unto the ground; for out of it wast thou taken: for dust thou art, and unto dust shalt thou return. 1.2 LITERATURE REVIEW Logistics is the planning and management of the flow of resources between the initial point of manufacture to the final point of sale or destination. These resources can be from manufacture, production, packaging, inventory, transportation, warehousing, information flow etc. (Council of logistics management, 2004) Logistics simply emphasizes the movement of products from one stage to the other (manufactures to customers), it has a number of fields but in the course of this work we will look at just one which is Reverse Logistics. Reverse Logistics is very similar to Logistics, as all the afore mentioned processes are carried out the only difference being that the activities or processes take place in the reverse or opposite direction. Reverse logistics according to Aviral Gupta 2009 can be explained in two simple steps: 1. Removal of new or used products from their original point in a supply chain and this includes, returns from consumers, over stocked inventory, or redundant merchandise. 2. Redistributing products using product return management procedure that will result in maximized value at the end of the products original useful life. Reverse Logistics is the process of removing original or used products from consumers back to the manufacturer; it is the process of moving goods from their typical final destination for the purpose of re-capturing value, recycling or proper disposal. It is the process of removing new, old, unwanted or used products from one point to another, for the purpose of revalue or proper disposal. (REVLOG, 2004) Reverse Logistics is basically the process of returning a faulty, defective or no longer in use products from the customer to the manufacturer in order to recapture value, for example if one was to recycle a bottle or a piece of paper that is taking part in the reverse logistics process. 1.3 PRM and SPM The two important points within any reverse logistics process come under the areas of products return management (PRM) and service parts management (SPM). PRM is based on the receiving, processing, and nature of product that come back from the customer to the manufacturer, while the service part management focuses on having the right inventory and management at the appropriate location to support service repair operations with spare parts. An effective PRM programme offers the possibility for value improvement and cost reduction. (Michael, 2012) CHARACTERISTICS OF REVERSE LOGISTICS Some of the characteristics of a good reverse logistics process are: A reverse logistics operation must have suitable collection and service support points to receive the used products from the customer. Packaging and storage systems must ensure that the remaining value in the used product is not lost due to careless or poor handling. The transportation mode must be compatible with existing forward logistic system. Disposition includes returning goods to storage warehouses, returning goods to the original manufacturer, selling goods in secondary markets, recycling, to get maximum value realization. Landfill has to do with disposal of products or parts that cannot be used. (Aviral,2009) Below is a cycle of the process of reverse logistics. Customer Production Dept Packaging Dept Distributor Testing Disassembling Service Support Receiving Dept Re-use/Re-sell Recycling Remanufacturing Figure 1.1 The cycle explains that the product comes from the customer and goes back to the manufacturer. The customer returns the product, the product goes either to the distributor or the service and support department this then goes to the test and disassembling department when it is tested and when the problem has been diagnosed it goes to the remanufacturing department it is either the product is refurbished and re-sold or recycled and most times when the products cannot be recycled it has to be disposed of (Landfill). Regardless of the issues all products need to be collected and sorted before transporting to the next phase. People return goods for various reasons and these reasons are stated below: Commercial Returns- customers dissatisfaction or due to catalogue sales. Repairable Returns- if the product has defective components. End-of-Use Returns- when the components are no longer useful to the original owner but can be useful to another person. E.g. trade-in End-of-Life Returns- Recalled by the manufacturer LeBlanc, H.M in his PhD thesis stated that there are 5 stages in the processing of returned goods, which are: Product Acquisition Collection sorting, testing Disposition Recovering Redistribution sales. This also agrees with the process in fig 1.1 BENEFITS OF REVERSE LOGISTICS Reverse Logistics is beneficial to both customers and manufacturers, below are some benefits of reserve logistics. (Liz et al, 2000) Consistency Transport costs Improved customer service Labour saving and expertise Increased flexibility and agility through management by exception Improved partner retention and satisfaction. More key benefits are improved inventory management and high revenue by offering new products in place of the old one. (Aviral, 2009).Reverse logistics is a tool to cut cost and improve customer satisfaction; it is also a competitive strategy. The drivers of reverse logistics can act as both benefits/incentive and as barriers depending on the company. BARRIERS TO REVERSE LOGISTICS There are several reasons and explanations why companies in the past did not accept and introduce reverse logistics but today a change in the perception and understanding of RL has been noticed as several companies have not only embraced but also implemented this idea. Change for the better they say is always met with obstacles and barriers, little wonder that such a great idea that would frontier a major positive change production and manufacture has been faced with barrier and implementation issues, it is important to differentiate between these two issues, the main difference being Barriers are legal related whilst implementation issues pertains to issues relating to the company and organization. (Rogers Tibben-Lembke,1999). Some of these barriers are as follows: Legal issues Environmental issues The government has strict rules and regulations about recycling sites and also companies do not want to have to carry the extra burden of paying tax for recycling sites. The major proof of environmental problems comes from the rapid need of waste disposal. Previously the majority of the public wastes disposal was land filled, and this however poses an unacceptable environmental risk because of location of the landfill, which in hindsight have posed hazardous risks to human health through ground water contamination and toxic air emissions. (Gungor, A., Gupta, S. M., 1999) Landfill sites have become a major issue as it pertains to the environment and human health because it has played out that the cons of having a landfill far outweighs its pros, strains on the natural environment as well as sickness from contamination became the order of the day. Hence the government, environmental bodies and individual are very sceptical about Landfill sites. 4.1 ISSUES OF IMPLEMENTATION AND RISKS Lack of publicity and knowledge of Reverse Logistics Under-development of recycling technology Misconception Lack of management attention and company policy Companies with little or no knowledge of reverse logistics think that reverse logistics has a high cost of operation and most of these companies have low financial resources. (Kwok, H U. Yiming, W., 2009) Many companies are of the opinion that returns compared to sales generate little or no money but with the introduction and initiative of the internet, sales returns of goods products by customers have improved. (Anindya R, 2003) Forward logistics systems are not designed for reverse logistics system, some companies do not understand this fact and it leads to poor services and eventually to failure. (Laura M. Joseph S, 2002) Poor inventory deployment is also a factor because if the inventory is not managed and organised properly then companies would not know what is in their inventory and what parts they need to ask their suppliers for, when there is lack of knowledge of reverse logistics then there is bound to be risks of failure. But these issues of implementation to reverse logistics were a traditional way of thinking because these days companies have embraced the practice of reverse logistics. Financial risks are also involved when a company does not have the means and financial status to run a reverse logistics practice, practicing a good and organised forward logistics does not necessarily mean that the same company can manage a successful reverse logistics scheme without adequate knowledge and top management planning. Another issue of implementing reverse logistics is the decision to carry out the operation in-house or to outsource, this decision can be based on a number of factors; Volume: if returned goods are low in number then the need to outsource isnt necessary. Cost-control: if the subcontract can perform the tasks more cost effective then the enterprise in question then the need to outsource can be considered. Complexity of Task: if there are varieties of tasks like inspection, testing, repair, repackaging, recycling, refurbishing etc, all these are time consuming for an enterprise that isnt well into the reverse operation then the enterprise can decide to outsource. Other factors of outsourcing may include: accuracy and data control, security etc. (Jade, 2002) REVERSE LOGISTICS: IMPACT ON THE PERMONANCE OF SUPPLY CHAIN The performance of reverse logistics can directly influence the entire supply chain system (Blumberg, 2005). Reverse logistics is better in information sharing between customer, supplier and manufacturers (Curran Ladd, 2000).It improves the flexibility, reliability of the supply chain system (Chopra Meindl, 2001). It helps in product development, shortened product life and development cycles can help companies to improve on their products and services. Reverse logistics helps in operational excellence and expertise, the management of products from manufacturing and into the closing stage which is sales and brings about cost and efficiency benefits of reverse logistics to the supply chain. The result of reverse logistics improves services to customers and better financial performance for the supply chain as a whole and its members individually, it reduces cost, increases revenue and customer services and help to obtain market advantage. (James, 2007) CASE STUDY: APPLE INC. 6.1 A Brief History: Apple Inc is an American worldwide enterprise which was established on April 1, 1976 and founded by Steve Jobs, Steve Wozniak and Ronald Wayne with headquarters in California. According to statistics it is the worlds third largest mobile phone maker after Samsung and Nokia (Linzmayer, 1999). Apple manufactures and sells a variety of electronics computers (Mac), phones (iphones), iPods, ipads, application software printers, storage devices, speakers, headphones etc. It is a highly competitive market. Apples brand is driven by 3 elements: confidence, competence and customers, it sells worldwide through its online stores and retail stores, third-party, resellers etc. Apple sold more than 45 million units of iPod according to their annual sales report in 2007, on May 19, 2001 and it opened its first official Apple retail store in Virginia and California. 6.2 Reverse Logistics Operations: Previously their take-back (reverse logistics) program comprised of 2 methods: Customer drop-off Direct shipment to their centralized return centre When customers drop off the products at the service centres the products are merged before being shipped to the centralized return centre and customers do not have to pay for shipping and handling. In recent times Apple has added an online return system, in which a customer fills out the return form and once the application is completed successfully and it meets all required criteria Apple Inc sends a packaging box for the customer to ship the product back to them for either trade-in or whatever the case maybe. A case was published in an SC Digest about a customer who requested for his defective iPod to be returned online at the Apple website. He keyed in relevant information asked and within 12hours he got a mail from Apple confirming that the product was still under warranty and approving the return. Within 2days Apple delivered via express package service a box for shipping the product back to one of its source centres, within weeks a new iPod was delivered to him.( SC digest, 2009) Basically even if a customer goes to a service and support centre of one of the retail centres and asks for a take back or replace, the product is checked and if it is still under warranty or has a defect it is taken and shipped to the testing and disassembling centre for testing, remanufacturing, recycling or disposal if necessary and the customer does not have to pay for shipment. A personal case happened that a customer went to an Apple retail shop with a defective product for a trade-in, the product was tested and within 1week a new phone was sent to the customer. 6.3 Environmental issues and means of improving For many years Apple has been working on means to minimize the impact their products have on the environment. Their first policy was developed in 1990, since then they have been designing new means of energy efficiency, reducing environmental impact via digital consumption. In 2010 Apple introduced the Apple Battery charger for recharging batteries, instead of the disposal alkaline batteries and this reduces waste by 78%. (Apple Inc, 2012). In recent times Apple faced an enormous number of concerns about toxic pollution and industrial unit accidents at an overseas suppliers factory in China, and that environmental examinations would be separate from an independent investigate of working conditions at the overseas factory of the supplier. Apple Inc reviewed this problem and hopes to make public the results of the review. (Kathy, 2012) Greenpeace international campaigned against Apple on various environmental issues regarding a particular chemical called polyvinyl chloride (PVC) and brominated flame retardants BFRs toxins in their products, on the 2nd of May 2007 Steve Jobs released a statement announcing the policy to eliminate the toxins by the end of 2008 (Apple Inc, 2008), the enterprise has since eliminated the toxins from their products becoming the first laptop manufacturer to do so. (ABC News, 2007) Because of the issues about landfill sites Apple has devised a means to meet the energy requirements of their landfill site in Carolina using renewable resources. The energy efficient design element of Apples facility will include a construction process that utilizes 14% recycled materials diverted 93% of construction waste from landfill and sourced 41% of purchased materials within 500 miles of the site (Apple,2012). Apple is devoted to protecting and shielding the environment, health and safety of employees, customers; in fact the whole planet from environmental hazards and this is stated in their environment health and safety policy statement. Apple Inc has a life cycle assessment process that evaluates the effect a product has on the environment throughout its life cycle and the objective of the assessment does is to improve resource efficiency while trying at the same time to reduce the impact the product has on the environment during the activities of recycling, manufacturing, re-manufacturing, distribution, usage and disposal. Apple is market driven, has strong leadership, strong direction, and great software support, has a good financial analysis report so the basic implementation issues like financial issues, lack of knowledge of reverse logistics, misconception etc are not factors for Apple as compared to some other companies. 6.4 Success/benefits of implementation. Apple has mastered the act of reverse logistics and they have success stories in the following fields: impact on supply chain management, relative price performance, product quality, reliability, design innovation, marketing and distribution capacity, service and support, corporate reputation, constant development etc (John, 2010) A previous challenge that Apple had was the consumer mindset about environmental issues but the public have a better opinion about Apple products in recent years because of the extent on how Apple has gone to tackle and improve the environmental issues they had in the past. Reverse logistics has helped to improve expertise and also helped to satisfy customers. According to the table below Apple has a 45% inventory return. source:http://www.zdnet.com/blog/btl/amr-research-apple-has-the-best-supply-chain-dell-no-2/18791 CONCLUSION: In the course of this paper, the author attempted to analyze reverse logistics activities in the manufacturing/ consumer company. There are several issues in the recycling, reuse, refurbishing, or appropriate disposal of products. The primary barrier to the practice of reverse logistics programs in some organisations is lack of knowledge and misconception. The reasons to implement reverse logistics are very basic; to reuse products and salvage redistributing unsold products. Though initial studies indicate that reverse logistics practises once implemented, yield cost-savings, these examples are far and few between as has been seen with the case of Apple Inc. Information Technology plays a vital role in reverse logistics because its applications are used to trace and track the goods and products on their return trip from the customer to the initial point of manufacture. Apple has grasped this fact and it has enabled them operate in the reverse supply chain channels efficiently.